Organic Traffic Growth for a Regional Law Firm
An SEO overhaul that tripled organic traffic and doubled qualified consultation requests.
The Challenge
Meridian Law Group's website ranked poorly for the practice areas driving the most revenue, relying almost entirely on referrals and paid ads for new client inquiries. Thin service pages and a lack of topical content meant the site had little authority in search results.
Our Approach
We built topic clusters around each core practice area, restructured service pages to directly answer the questions prospective clients were searching for, fixed technical issues affecting Core Web Vitals and mobile usability, and implemented a local SEO strategy including citation cleanup and a consistent review-generation process.
The Result
Within eight months, organic traffic increased by 210%, and qualified consultation requests originating from organic search doubled — reducing the firm's reliance on paid advertising for new client acquisition.